We build the reputations that build business
We significantly advance your reputation, influence and trust in just three months by clearly defining your social persona, creating strategic content, increasing your visibility and making powerful connections through LinkedIn and top media.
A continuous flow of customized articles, posts and videos, with impact monitored in real time, enable companies and executives to achieve their personal and business goals
A continuous flow of customized articles, posts and videos, with impact monitored in real time, enable companies and executives to achieve their personal and business goals
Building a solid personal brand and establishing a relatable voice through a mix of communications channels helps leaders achieve a wide range of business goals, from entering a new market to sales growth or even an IPO.
An authentic leader’s voice is a powerful tool that influences people’s perception, creates trust, articulates vision, emphasizes a leadership style and directly affects an organization’s faith in its leader.
Global executives attribute 45% of their company’s reputation to the reputation of their CEO. How a CEO appears and interacts online is directly tied to a company’s appeal.
CEO reputation directly affects the bottom line. Global executives estimate that 44% of their company’s market value is attributable to their CEO’s reputation.
A CEO’s reputation plays a vital role in attracting both investors (87%) and employees (77%), and is also crucial for crisis protection (83%) and employee retention (70%).
*According to The CEO Reputation Premium from Weber Shandwick
About us
Out team consists of senior communications executives, business consultants and former journalists (Wired, Stuff, Metro, GQ, TechRadar, Forbes, TechCrunch, BBC) with extensive experience in communications strategy and content development for CEOs and C-suite executives from Fortune 100 companies, including Microsoft, Cisco, SAP, and other clients in the IT, telecom, data, AI, fintech, security, energy and robotics sectors.
About us
Out team consists of senior communications executives, business consultants and former journalists (Wired, Stuff, Metro, GQ, TechRadar, Forbes, TechCrunch, BBC) with extensive experience in communications strategy and content development for CEOs and C-suite executives from Fortune 100 companies, including Microsoft, Cisco, SAP, and other clients in the IT, telecom, data, AI, fintech, security, energy and robotics sectors.
What do we do
We create a dynamic professional reputation and powerful connections through strategic executive personal branding.
Personal identity:
First, we conduct a series of interviews to dive deep into a leader’s values, background and personality, defining an authentic tone of voice and themes he or she is passionate about. Our experienced content editors with long backgrounds in journalism then thoughtfully craft the leader’s persona, creating a multifaceted voice and image.
Bespoke content:
Second, taking into account both the company’s and leaders' business goals, we develop a tailor-made content strategy and plan. By publishing a continuous flow of articles, videos and posts in traditional and social media, we increase visibility and build trust. We constantly monitor progress and fine-tune our activities to reach your goals.
Targeted outreach:
Finally, we put a significant focus on LinkedIn as the number one professional network. This allows us to directly target particular audiences relevant to a leader’s business and build powerful connections. By landing additional coverage in business and lifestyle media, we further support and grow a leader’s reputation and influence.
A Strong LinkedIn Presence is a Must-Have for Any Executive
We are living in an increasingly digital environment that demands a strong sense of connection, authenticity and trust. Standing out from the crowd amidst this immense noise and making meaningful connections online can be a huge challenge.
Linkedin is a bedrock of virtual real estate when it comes to doing business. Although a leader can be present across multiple media channels, nothing is as relevant for a top executive as LinkedIn, the number one global online platform that connects the world’s professionals.
A strong, clear and relatable leader’s voice is a necessary foundation for an organization’s sustained success
Contact us to start building your reputation today